Teach Me in 10

Science is a process, says Professor Yotam Ophir from the Department of Communication, University at Buffalo. This process is not finite. It involves a community of individuals coming together to continuously critique each other's research to further enhance, develop and update knowledge. In this Teach Me in 10, Professor Ophir explains the different narratives often used to communicate science and what impact these narratives can have on the general public's perception of scientific research. He also provides useful tips and tricks on how to communicate science effectively. You can read our recent interview published on Technology Networks here